Project image

Audi AG Pavillon

The "Loop"

Location

Frankfurt, Germany

Typology

Culture

Year

1999-2001

Status

completed / exhibition

Client

AUDI AG Internationale Messen

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The “loop“ of the AUDI trade fair exhibit displays cars in a custom-engineered structure. This exhibition stand was erected at the world‘s biggest international trade fairs for the car industry in Frankfurt, Tokyo, Detroit, Geneva and Paris.

The stand can accommodate a flow of more than 5,000 visitors per hour. The second floor is used for lounges, restaurants and bars as well as meeting rooms and a children‘s club.

The “loop“ is curved in plan and elevation, creating the desired enveloping effect and stable structure. The different bays accommodate exhibition areas, lounges, offices and conference rooms in a variety of sizes.

IAA Frankfurt 1999, Tokyo Motorshow 1999, NAIAS Detroit 2000, Automobilsalon Genf 2000, Mondial de’l Automobile Paris 2000, NAIAS Detroit 2001, Automobilsalon Genf 2001

Location

Frankfurt, Germany

Typology

Culture

Year

1999-2001

Status

completed / exhibition

Client

AUDI AG Internationale Messen

Read more

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